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Tackling Smartphone Complaints: How SmartViser’s Test Automation Enhances End-User Experience

Writer's picture: Susie SSusie S

Smartphones have become indispensable to modern life, but they are not without flaws. From hardware failures to software glitches, user complaints span a wide range of issues that can significantly impact satisfaction and loyalty. Manufacturers must address these concerns proactively, ensuring their devices meet and exceed user expectations. SmartViser, with its powerful test automation suite, viSer, offers a robust solution for testing early and ensuring improved user experiences.


Smartviser main customer complaints on smartphones report

For over a decade, SmartViser has partnered with major smartphone manufacturers, Mobile Network Operators (MNOs), and media to enhance device performance and user satisfaction. Our extensive experience in the telecom and technology industry has given us unique insights into the challenges faced by smartphone users. By combining feedback collected directly from our customers with insights from smartphone user forums, Android communities, and industry discussions, we have identified the most common complaints.


Common Smartphone Complaints




  1. Battery Issues

    • Short Battery Life: Users often find their devices unable to last a full day, especially with heavy usage like streaming, gaming, or GPS navigation. This leads to a constant dependency on chargers or power banks.

    • Battery Degradation: Reduced battery capacity over time.

    • Power-Intensive Apps and Features: Modern apps, particularly social media, video editing tools, and games, are resource-intensive and consume significant amounts of energy.

    • Background Processes: Apps running in the background can drain the battery without the user’s knowledge, reducing overall standby time.

    • Performance Throttling: To protect against degrading batteries or overheating issues, manufacturers sometimes implement performance throttling, causing devices to slow down seriously impacting end users experience.


  2. Performance Problems

    • Lagging or Slow Performance: Devices slow down with prolonged use.

    • Overheating: Excessive heat generation during usage sometimes in basic operations like browsing. Devices overheating has become more prominent with the launch of 5G.


  3. Connectivity Challenges

    • Weak Signal Reception: Poor connectivity in certain locations affects

      some devices while others work ok.

    • Bluetooth Pairing Issues: Problems with wireless peripherals like specific headsets or hearing aids. Intermittent connections and connectivity dropped.

    • Inconsistent Network Speeds: Fluctuations in Wi-Fi, 4G, or 5G performance.



  4. Software Glitches

    • App Crashes: Applications freezing or closing unexpectedly.

    • Delayed Updates: Late delivery of system and security updates.


  5. Camera Concerns

    • Inconsistent Quality: Poor photos, especially in low light.

    • Shutter Lag: Delays capturing images.


  6. Audio Quality Issues

    • Poor Voice Quality: Distorted or muffled calls. Inconsistency on Audio MOS between cellular calls or with various OTT applications like WhatsApp, Viber, Microsoft Teams, etc.

    • Call Performance Problems: Dropped calls or delays in connectivity.

    • VoLTE/VoWiFi Issues: Challenges with HD voice calls over LTE or Wi-Fi.


Top Smartphone Issues Reported in 2024


Based on feedback from smartphone manufacturers, Mobile Network Operators (MNOs), and insights gathered from user forums and communities, the most reported smartphone issues in 2024 are as follows:


Smartviser end-user experience top 5 issues

*Data collected from Mobile Network Operators, Smartphone Manufacturers forums


How SmartViser Drives Improved End-User Experience, enhanced device performance and quality


SmartViser’s viSer Test Automation Platform and Testing Services provides comprehensive solutions to address these top issues, enabling manufacturers and ODMs to:

  • Identify problems early in the development cycle through real-world usage simulations.

  • Reduce time-to-market with automated and reliable testing processes.

  • Deliver devices that meet user expectations for performance, reliability, and satisfaction.

By tackling these top issues proactively, smartphone manufacturers and MNOs can enhance product quality, reduce customer complaints, and build stronger trust with end-user.


Smartviser smartphones end-user experience

1. Test Automation: Comprehensive Testing for Superior User Experience


Our test automation platform enables manufacturers to efficiently test all aspects that impact end-user experience. With automated testing, manufacturers can identify and resolve potential issues early in the development process.



SmartViser Test Automation Key User Actions


Key Areas of Test Automation

Web Browsing Testing
  • URL validation

  • (UA) duration analysis

  • Rendering timeout measurement

  • Auto-scroll performance


Data Transfer & Network Performance
  • Upload/download (UL/DL) bi-directional testing

  • HTTP/FTP transfer speed validation


iPerf Testing (Network Performance Monitoring)
  • Download, upload, and bidirectional data testing

  • Server address, port number, and timeout analysis

  • Transfer mode assessment (duration/data)

  • Simultaneous connections validation


Ping Testing
  • Round-trip time (RTT) measurement

  • Packet count validation

  • Ping interval and packet size optimization


Video Streaming & YouTube Performance
  • Streaming loading and buffering time (Min, Max, Avg)

  • Loading timeout detection

  • Fullscreen, loop, and screen orientation analysis


Camera & Multimedia Testing
  • Video and image quality assessment

  • Performance testing under various lighting conditions


Battery Performance & Power Consumption
  • Power usage analysis based on user actions

  • Battery temperature, capacity, and voltage trend monitoring


Call & Voice Quality Performance
  • Call establishment time measurement

  • Detection of call drops and failures

  • CSFB (Circuit Switched Fallback) and SRVCC (Single Radio Voice Call Continuity) analysis

  • Speech quality assessment using MOS (Mean Opinion Score)


Messaging Performance
  • SMS, MMS, and email send/receive time testing

  • Minimum, maximum, and average time analysis


Gaming Performance & Device Temperature
  • Game quality testing

  • Real-time temperature monitoring during gameplay


Connectivity Assessment
  • WiFi, Bluetooth, and Cellular Network Performance

  • RAT (Radio Access Technology) distribution across CS/PS (Circuit Switched/Packet Switched)

  • 5G Performance Evaluation

  • Signal Strength Testing in various environments


With viSer test automation, manufacturers can run repeatable, scalable, and real-world tests without the need for extensive manual testing, helping them optimize their devices before launch.



SmartViser Free Trial Request

2. Testing Services: Expert Testing with Global Reach


For manufacturers looking for real-world testing without the need for an in-house testing team, SmartViser’s Testing Services provide an efficient solution. Simply send us your devices along with the proposed test requirements, and our expert team will handle the rest.



SmartViser Testing Services


Key Benefits of SmartViser’s Testing Services


📌 Extensive Local Testers Across Key Markets
  • Europe, USA, and Other Major Regions

  • Testing across all leading carriers with local SIM cards


📌 Deep Knowledge of Local Networks & Drive Routes
  • Expertise in network conditions, carrier behavior, and connectivity challenges

  • Real-world drive testing to evaluate coverage, handover, and signal strength


📌 Experienced Testers with Expertise in Advanced Logging Tools
  • Proficient in analyzing device logs using industry-leading tools

  • Ability to detect and resolve issues related to new network technologies


📌 Support for Complex & Challenging Testing
  • Validation of emergency call performance

  • Testing of new network technologies, including 5G and VoWiFi

  • Real-world stress tests under high-demand scenarios



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Susie Siouti SmartViser CCO

Susie Siouti is the Chief Commercial Officer for SmartViser helping organisations in the Telecommunications industry offer superior end-user quality of experience and service with the introduction of innovative test automation products. Susie has 20 years of experience in the Telecoms industry and in that time has led teams across the world mainly in Testing and Compliance. Holding an MBA from Henley Business School brings a diverse set of skills and expertise, including business acumen, strategic thinking, financial management, sales and marketing expertise, leadership, and innovation.


Susie joined SmartViser in 2016, is part of the internal steering committee, responsible for developing and implementing the company's commercial strategy and encouraging a customer-centric culture. The main mission is to help organizations to create value by offering better quality products and services by improving operational efficiency and innovation.

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